IUIGA was born from the pursuit of true quality. Launched in 2017, the brand's products are thoughtfully hand-picked from some of the world's best, undiscovered manufacturers. As an omnichannel retailer, IUIGA promises well-designed products at consumer-inclusive price points. By working closely with the manufacturers, the brand opens up opportunities to sell directly to consumers without incurring unnecessary costs by going through middlemen. With radical transparency as modus operandi, IUIGA leads the honest pricing revolution to ultimately empower consumers with products that match form and function, with uncompromised quality and affordability – because, from one consumer to another, why pay so much for quality?